The founder of Affinity Luxury Car Rentals worked in all aspects of the car rental industry since 1981. During this time, he recognized that customers and coworkers were extremely dissatisfied with the customer service they were receiving from existing auto rental companies. Although these companies advertised that customers were their number one priority, the reality was lacking impersonal service and created dissatisfaction.
Recognizing this sad state of the industry, Affinity Luxury Car Rentals decided that this was the best time to utilize his accumulated years of experience and insight, to open his own rental car company – a company that would actually stand by the fact that the customer & employees were it’s strongest asset; a company that would provide “SERVICE ABOVE THE REST”.
Starting with a facility in downtown Toronto located in a body shop, which served mostly Insurance replacement rentals, Affinity Car Rentals soon realized that accidents do not have a schedule and customers were being left without a rental car until the next business day because most rental companies closed at 6pm. Affinity Car Rentals and their staff realized an opportunity was present and made the bold move of becoming the 1st Car Rental Company to serve clients 24 hours a day 7 days a week in the Toronto area. This was beside the Airport locations which would not provide Insurance Replacement rentals and direct billing. Then the phone number (416-724-0724) was established to model the service provided.
Affinity accomplished what its founder set out to do, quickly establishing the company as a force to be reckoned with. It was no time before the Company carried a fleet of over 150 vehicles.
Realizing a shift in the market place in 1994, the Company noticed that clients were spending money again and were buying/leasing nicer cars like BMW, Mercedes, Lexus, Porsche, Jaguar, etc. The Company ventured into renting high-end luxury cars and purchased a BMW, Lexus and Mercedes to test the waters and the needs of the customers. It was a success, a success the Company still enjoys today.
Today, Affinity has branded itself as “Affinity Luxury Car Rentals” and has become the Rental Company of choice for Insurance Vendors, Businesses and Leisure renters because of the mission the Company started with, “SERVICE ABOVE THE REST”.
Today, we are proud to call ourselves a Canadian Company that has been around for 25 years, serving clients across the GTA with the highest quality of service. Our leaders today are those who were with Affinity from the very beginning of we have built a strong foundation to provide and offer only the best service and vehicles.